Building Your Brand Training

Our Building Your Brand training course helps you understand the vital role of community and customer engagement in shaping a successful brand. To build a lasting brand, you need to know your customers’ wants and needs, connect with them meaningfully, and foster trust through multiple touchpoints—whether through social media, email, or direct communication.

  • 36 Students
  • 4.9 Ratings

From just £895* for one-day’s group training session

This course guides you through each step, showing how to create a strong community around your brand, establish consistent messaging, and convey credibility. You’ll learn strategies to keep your brand top-of-mind with your audience, build loyalty, and differentiate yourself in a competitive market.

Our roadmap provides a clear action plan, helping you craft an authentic brand identity that resonates with your customers and drives long-term success.

*subject to location, travel and possible accommodation.

Course Specifics

  • 7 sections covering brand-building
  • 9:30 am to 4:30 pm training
  • Includes free templates, PDFs and files
  • Catering for 3 to 15 students
  • From just £895 for one day’s group training
  • Introduction to Brand Building
  • Building a Brand Community
  • Leveraging Multiple Touchpoints for Visibility
  • Campaign Planning
  • Developing Audience Personas
  • Content Strategy for Audience Engagement
  • Long-term Growth Strategies

Requirements

  • Access to the company’s existing brand assets, customer touchpoints, and marketing tools.
  • Familiarity with basic marketing concepts, particularly related to customer engagement, digital touchpoints, and content creation.
  • Tools required:
    • Free: Google Analytics, Facebook Groups, LinkedIn Groups, Google Trends, Trello, Notion
    • Paid (Optional): SEMrush, Simplified (full version), Koala (full version)
  • Recommended: Bring a laptop for practical exercises and campaign planning.

Description

Day Two of this training builds on the foundational SEO concepts covered in Day One, focusing on long-term brand growth, community engagement, and multi-touchpoint visibility strategies.

Through a series of interactive sessions and group exercises, participants will learn how to build and nurture a brand community, develop audience personas, and create multi-channel campaigns that align with customer journeys. The day emphasizes practical skills, such as campaign planning, audience persona development, and content strategy creation.

By the end of the day, participants will have actionable strategies for long-term growth and audience engagement, as well as a toolkit for monitoring and improving their SEO and marketing efforts.

Who this course is for:

This course is tailored for individuals or teams (3 to 15 participants) within a company looking to enhance their brand presence through SEO, content marketing, and community engagement. It’s ideal for digital marketers, content creators, community managers, and anyone responsible for brand growth and audience development.

Whether attendees have foundational SEO knowledge from Day One or are experienced marketers looking to refine their strategies, this day offers a hands-on, practical approach to driving long-term business growth.

Course content

  • Recap: Quick overview of key learnings from Day One – SEO fro Beginers.
  • Community Building: Importance, Strategies, and Tools.
  • Touchpoints: Identifying and optimizing various digital touchpoints.
  • Campaign Types: SEO, PPC, Content Marketing, Social Media, Email.
  • Audience Personas: Understanding your audience, creating detailed personas.
  • Content Strategy: Aligning content with audience needs and touchpoints.
  • Growth Strategies: Scaling efforts, continuous improvement, KPI monitoring
  • Q&A Session: Address participant queries, summarize key takeaways, and next steps.
  • 17 Reviews
  • 36 Students

  • Incredible course!

    “Helped me define my brand identity and communicate it effectively. Practical tips that are easy to implement.”
    Sarah Lopez
    CreativePulse Ltd

  • It really helped me clarify my message.

    “Loved the branding exercises! Now, my brand feels cohesive and professional. Highly recommend!”
    Mark Reynolds
    UrbanEdge Apparel

  • Engaging and insightful!

    “I learned how to create a brand that truly connects with my audience. The instructor’s advice was spot-on.”
    Jessica Carter
    Trend Vide Media

Instructors

andywoolley

Andy Woolley

Digital Marketing Instructor

Andy is a seasoned digital marketing strategist with 20+ years of experience. He excels at teaching learners how to craft effective online campaigns, optimize ROI, and grow brand presence.

Steffan Rogers Profile Picture

Steffan Rogers

SEO Instructor

Steffan is a certified SEO expert with 8+ years of experience, specializing in simplifying SEO concepts for beginners. He’s helped countless learners optimize websites and improve search engine rankings.

Start transforming your business today.

We’ll teach you how to implement vital changes quickly.

Register your Interest below

Please fill out the contact form below, and we will contact you to arrange a convenient date and time.